I provide marketing and strategic planning coaching and consulting services to data-driven businesses, such as software companies, online businesses, and technology firms.

I focus on helping my clients better market and sell to the business customer, providing straightforward and easy to implement advice that you can either do yourself (using my coaching programs), or I can help implement (through my consulting services). 

I have expertise in the following areas:

  • Business planning,
  • Marketing strategy,
  • Marketing planning,
  • Product and service positioning,
  • Value propositions and Unique Selling Proposition
  • Big data and data science strategy
  • Data monetization strategy
  • Technology licensing models.

For additional information, please contact me at info@kazooassociates.com or call 201-374-0790.   Or you can sign up for a free 20 minute consultation session on my coaching page to explore how I can help.

Services - Business/Marketing Coaching and Consulting


“I am absolutely delighted with your work delivered on this project.  It was creative, intuitive and delivered with the absolute minimum of input from me.  Perfect!”

-          Colin Sheard, Synapse

“Excellent work. We’ll use you again in the future for marketing research needs.  Thanks again!”

-          President, web services firm


 “Thank you Joanna, your template is perfect for our project.”


“Much value for money.  Very co-operative.”

-          Online service startup